Metropolis by Marcus Samuelsson
Metropolis by Marcus Samuelsson is a contemporary American restaurant located within the new Perelman Performing Arts Center (PAC NYC) in Downtown Manhattan. Its brand identity draws on the restaurant’s distinctive interior design and its position at the crossroads of Lower Manhattan.
The logo takes inspiration from the massive steel beams separating the dining room and lounge, which naturally form a perfect “M.” The wordmark pairs this symbol with the contrasting serif typeface Ivar Display (by Letters from Sweden).
The “M” can be repeated to create graphic patterns for menus, ties, and other applications, while its parallelogram forms can be isolated as slashes or combined to build additional letterforms.
Metropolis by Marcus Samuelsson is a contemporary American restaurant located within the new Perelman Performing Arts Center (PAC NYC) in Downtown Manhattan. Its brand identity draws on the restaurant’s distinctive interior design and its position at the crossroads of Lower Manhattan.
The logo takes inspiration from the massive steel beams separating the dining room and lounge, which naturally form a perfect “M.” The wordmark pairs this symbol with the contrasting serif typeface Ivar Display (by Letters from Sweden).
The “M” can be repeated to create graphic patterns for menus, ties, and other applications, while its parallelogram forms can be isolated as slashes or combined to build additional letterforms.